The Unfantastic Embargo

Posted: July 30, 2015 by hieiyyh2 in Uncategorized
Tags: , , , ,

In the immortal words of Darth Vader

No words can say it better than that.  Fox will not lift their review embargo until AFTER the first showing on the east coast release of Fantastic Four.  For those of you who do not know what that means.  It is this.  A review embargo is placed upon intellectual properties by their makers to limit the ammount of potential bad press.  Games do it all the time, but usually they will lift the embargo anywhere up to a month before the game is release and allow critics to review and post their thoughts.  Movies do this too and usually lift it about 2 days to a week before release and during the embargo will have critics of reputation sign non-disclosure agreements.  Embargos that get lifted a few days before a a release do it limit potential bad word of mouth press.  Fox’s embargo lifting to hours after the release means this.  There is no critic reviews to give the viewers a chance to see if they will like it.  Small Example

Lets say Rotten Tomatoes wanted to post a review about Fantastic Four.  Because of the embargo they can’t and people going to their site can not see if the movie was a 2 or a much better rating.

This move shows that fox has no faith in the movie and makes their decisions just seem disjointed.  Fox also has a bad reputation of keeping shlock shows on the air and kicking great shows off the air after 1 season *Cough Firefly cough cough Dollhouse cough cough*

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